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BUYERS IN THE LUXURY MARINE SECTOR HAVE SOME VERY HIGH EXPECTATIONS OF THE CRAFT THEY BUY, AND THOSE THAT SELL AND MAINTAIN THEM.
Having enjoyed several years growing in the automotive segment, we were invited by one of the biggest luxury yacht builders in the UK to look at their sales team, the behaviours , processes and results. We completed the survey, reported back and made some suggestions.
The business was won, and a very rewarding relationship was born.
What started with sales performance programme, has grown to include management development, leadership development, an aftersales-concierge programme, and aftersales sales programmes too.
The client even asked us to provide development programmes to their third party partners in the UK and Europe.
The success of this luxury retailer lead to an invitation from the manufacturer of these stunning craft. And once again, following a survey of needs, a bespoke programme was developed to support the global aftersales team. Its implementation and subsequent improvements in performance and morale , made it clear to the management that their investment had been wisely made.